Logo and brand collateral designed for the website developer, Dennis Chong. Noticing his business beginning to take off, he asked me to design his company, Ironworx Co.'s brand identity including a logo that would be used in both print and digital formats, and business cards that matched his unique brand's services.
After delivering a thorough questionnaire related to his business and needs, I delivered a stylized mood board that assisted in the decision towards what typeface to use, to the color and composition of each of the elements. We also went with a contemporary, masculine and clean approach, and chose extra heavyweight textured finish in the paper for the final business card design.
With earlier research done before moving to the design phase, having heavy duty business cards that could be used for a small memo would also be very important in the final design. Mainly, because the marketing material would be given to future prospects in the general construction and contracting niche, and for future clients looking for an updated website redesign.