Deloitte Digital underwent a global rebrand that required the internal marketing team to update and maintain visual consistency across a wide range of thought leadership publications and marketing assets. As part of the Deloitte Digital internal marketing team, I collaborated with consultants, marketers, and content stakeholders to design research reports and industry publications that aligned with either the Deloitte or Deloitte Digital brand standards, depending on the intended audience and business objectives. This report translated complex B2B marketing research into an engaging editorial experience through strategic typography, infographic design, information hierarchy, and branded visual elements while maintaining consistency with the evolving brand system.
Roles & Responsibilities
Editorial Publication Design
Typography & Information Hierarchy
Infographic & Data Visualization Layout
Deloitte & Deloitte Digital Brand Standards Implementation
Thought Leadership Report Design
Cross-Functional Collaboration with Consultants & Marketing Teams
Multi-Page Publication Production
Print & Digital PDF Preparation
Featured Publications
