Role
Founder & Designer
Contributions
Brand Identity
Illustration
Editorial Layout
Product Photography
E-commerce Graphics
Typography
Art Direction
Print Design
Habitude Paper Co. is an independent greeting card and paper goods brand focused on playful illustration, modern typography, and emotionally driven messaging. As the founder and designer, I developed the visual identity system across product illustration, brand guidelines, ecommerce graphics, photography direction, packaging, and digital customer-facing assets to create a cohesive and recognizable brand experience.
Internal brand guideline system developed for Habitude Paper Co., including typography hierarchy, color systems, visual direction, and product positioning.
Customer-facing E-commerce graphics created for the Habitude Paper Co. Etsy shop to support a cohesive and informative brand experience.
View the collection online and learn more here.